Specialised Business Support

Our team is experienced in offering business support to companies that want to become more competitive and future proof their activities. We have worked with start-ups, SMEs and corporations in a wide range of sectors, but with a particular focus in the tech and innovation sector.

We can help organisations evaluate and map business models, customer profiles and value propositions, leading to a better understanding of their business. This highlights where time and attention should focus to grow and ensure commercial success.

How your business could benefit:

  • Understand what customers want to achieve
  • Identify key benefits your product/service offers and how these create value for customers
  • Save time and money by focusing efforts
  • Provide a clear message for sales and marketing activities

We focus on helping businesses better understand three key areas: business model, customer model and value proposition.

Business model

We can help you design, map and evaluate your business model in an easy and structured way, helping you to understand how the organisation currently operates. This can be used to align goals and activities and inform your future strategy.

Customer model

Customers are the most important part of your business. No matter how good an idea you have, it needs to attract customers to result in commercial success. We can work with you to help you understand what customers need, what they want to achieve, how the products/services you offer match customer needs, and the reasons why customers would pay for the offering.

Value proposition

A business value proposition captures how products/services offered create value for customers. A clear value proposition that is easily communicated is a strong sales and marketing tool that can help your business gain a competitive edge.

These tools can be used to: test viability of new products, explore how new ideas would perform in the market, evaluate how the business is performing and inform commercial strategies.